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How & Why?

Gibson Brands

Gibson USA
With such iconic guitars as the Les Paul, SG, ES-335, Flying V, Explorer, and more, Gibson Guitars are one of the most famed brands in the industry. Their rich and authentic history has led the brand for over a century whilst their innovation has been paramount in the creation of some of the first solidbody electric guitars and the creation of the beloved humbucker pickup. Guitar legends throughout time and from all corners of the world can be seen playing Gibsons and it's clear to see why!
Gibson Custom
Gibson Custom represents those guitars that are just that bit more special. Whether they're a high spec artist model, unique creation, or unbelievably authentic historical reproduction, the Gibson Custom Shop has it all. More recently, the introduction of the Murphy Lab has brought beautiful and realistic ageing and relic'ing to it's line-up that will have you really believing these guitars were made half a century ago!
Gibson Acoustic
Gibson have been making acoustic instruments since 1894 - from their legendary Super Jumbos to the classic Hummingbird and Dove Dreadnaughts. With all solid tonewoods, a variety of shapes, and many models featuring premium electronics for recording and amplification, these acoustics can be seen in the hands of countless Country, Blues, Jazz, and Rock superstars.
 
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